Category Archives: Marketing

7 Tried and Tested Ways Web-Based Businesses Can Improve Conversion

This infographic highlights some of the most important ways to improve conversions on your website or online business. These include the following.

Introducing clues that makes user-experience less of a hassle and a lot easier for the would-be customer or client.  Believe it or not, including statements such as “We take your privacy seriously”, for example, on online forms could go a long way in increasing your conversion rate through trust building.

Use tweets and client testimonials to give you a competitive advantage over others. When you consider the increasing rates of competition amongst businesses, “every little helps”.

Make use of various marketing strategies to lure users. By being creative, you can start to think outside the box. This could be quite difficult considering the wide availability of information on the Internet that tends to encourage people to take the same action. However, you can stand out from the crowd by doing something a little different.

Show clients that you are ready not only ready to deliver but to do so promptly. Time is money and most customers what to know if your business offers flexibility and timely delivery.

When it comes to pricing, remain competitive and within reason both to yourself and the client. There is no need to make a loss as long as you keep your edge.

Contribute to the society or your immediate community. For example, this could come in the form of donating a percentage of your sales to charitable organisations and making this public.

Ensure that you use context branding to reveal how your business closely relates to client needs. For example, this could come in the shape of related certifications that are displayed on your website or reputable video testimonials that are readily available on your site.

By carefully adhering to these guidelines you will be well on your way to improving conversions and visitor engagement on your website. Read on.