The WordPress community is full of great quality content. This time, it’s InTrigger a WordPress plugin, which after a deep and meticulous study of WordPress’s most popular themes’ performance published this very thorough infographic.
Web professionals are rightfully getting more and more concerned by performance issues on their websites. The performance, which is roughly speaking the time that it takes for a page to load, have a much bigger impact than what we think.
- Conversion rate: Every renowned ecommerce professional agrees that the conversion rate is strongly and negatively correlated with the loading speed. KissMetrics even quantified this correlation, the results are stunning: conversion rate drops by 7% for every additional loading second.
- SEO: Search engines started, several years ago, taking loading time as a ranking criterion. Since then performance doesn’t only affect user experience but can also determine it’s ranking on search engines’ results. This can lead to a huge loss of revenues.
It’s clear that performance is critical for a website, as the infographics shows even WordPress themes can speed it up or slow it down. Theme choosing is now crucial on a WordPress site, this kind of support can be a major help for making an educated decision about your WordPress theme.
© 2016 InTrigger