There’s no denying that mobile is here to stay. Whilst the desktop was once the king of online interaction, power has shifted to mobile. Whether we’re using mobile apps or the mobile web – the vast majority of our online minutes are now spent on smartphones.
Apps undoubtedly lead the way when it comes to the optimum mobile user experience. A testament to that is the fact that 90 percent of consumer’s mobile time is spent in apps. With all that being said, there is a fallback of mobile apps – and that’s friction. That’s the effort and time spent finding, downloading and installing an app.
So what if there was a way to combine the UX benefits of a mobile app, with the frictionless nature of the mobile web?
I’ve got some great news for you. There actually is. It’s called the Progressive Web App – and experts think it might just be the next big thing.
Progressive Web Apps are mobile websites which look, feel and perform like a mobile app, but you don’t need to download them from the App Stores. That means a few things. They don’t take up storage space – they don’t use as much data, and you only need to click a link to use them.
You can even save a PWA to your home page, and access it as if it were a regular app. Awesome.
The infographic below delves a little deeper into what the PWA is, looking at some case studies and features that can give you a little more info.
This infographic is powered by AppInstitute.