Internet Marketing Lead Generation Ecosystem

Before taking the first step on any journey, it’s a good idea to have a map to tell you where you’re going. Flying blind is a great way to end up somewhere unexpected or begin an adventure. Yet it’s also a good way to end up somewhere you don’t want to be. In the world of Internet marketing, the lead generation journey has only one desired destination: a greater number of customers.

However, for many Internet marketers, they set out on this lead generation journey without a strong idea of how they are going to get there. Without a roadmap they can use to build their lead generation campaigns, it’s easy for Internet marketers to become confused and head in the wrong direction. Trying to build a campaign based on guesswork is a good way to become lost in the woods. The result is a campaign that doesn’t go where it needs to go.

It’s all too easy for lead generation campaigns to lose their way because they are so complex by nature. There are dozens and dozens of essential elements that have to go into a successful lead generation campaign. What’s more, they all need to fit together properly to be successful. Lead generation campaigns must appeal to as many types of website visitors as possible. Meaning, all of these components must be present and configured properly to give that campaign the best possible chance of success.

If any of these elements are missing or improperly aligned, the results can be disastrous for the Internet marketer behind the wheel. No Internet marketer wants to neglect or ignore a certain segment of the population if that segment can be captured and converted into customers. Nonetheless, far too many Internet marketers are doing just that by building their lead generation campaigns without a solid idea of where they are going.

There’s little room for error in the world of Internet marketing. A lead generation campaign that is built with crucial components missing can result in a serious problem for marketers. That’s why it’s essential for lead generation campaigns to be built with an effective blueprint in hand.

Building a Better Campaign

Here at Internet marketing agency Straight North, our SEO professionals have devoted a lot of their time to understanding what makes successful lead generation campaigns. They’ve taken them apart to examine all of the vital elements that go into them and to understand how they all need to fit properly to deliver the best results.

Thanks to this extensive research conducted over the years, we’ve developed a document that we believe can serve as that essential roadmap to a complete and successful lead generation campaign. The infographic below represents the fruits of our labor. This visual can serve as an important tool for Internet marketers working to capture and convert as many customers as possible.

As you can see below, a lead generation campaign consists of numerous individual elements that all feed into and complement one another. These are all necessary components because various types of website visitors have different needs and different motivators that convert them. For example, some visitors might only be curious about a product or service, not yet entirely convinced that they would want it.

For these visitors, a lead generation campaign can convert them with dynamic, eye-catching content such as videos and high-quality photography. Still, other visitors come to a website to research a product or service in which they are interested. They may not need convincing that they should have that particular product or service, only help finding the one that’s right for them. For these visitors, content such as testimonials from past customers can be very persuasive.

Other visitors don’t even know they want that particular product or service yet, but well-crafted social media posts shared by their friends can inspire them to visit the website to start investigating.


Infographic created by Straight North, a Chicago SEO expert company

Following the Roadmap

This infographic can be extremely valuable for any Internet marketer looking to build a lead generation campaign. Although we originally created this infographic to serve as an internal training tool, we soon realized its value as a resource for Internet marketers who needed guidance in developing their lead generation campaigns. Using this flowchart as a blueprint, marketers can visualize what an effective campaign looks like, how it functions and what they need to include in their own campaigns.

Whether you’re building a lead generation campaign from scratch or working to optimize an existing campaign, use the following flowchart to help guide your efforts. Knowing where you’re going is important for getting to where you want to be. Ultimately, this resource can help you figure out where your lead generation campaign is going. Follow it, and your next lead generation campaign will be headed in the right direction.

Brad Shorr is Director of Content Strategy at Straight North, a premier Internet marketing agency in Chicago that offers SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online publications including American Marketing Association, Moz and Forbes.

How Often Should I Replace My Roof?

If you own a home, you have a roof, but many homeowners are unaware about their roof’s general lifespan and often delay critical repairs and replacement until a problem. We wanted to try and present this important information in a more exciting way for people who are more visually in their learning style.

There are so many articles out there already with this informaton, so we wanted to do something different. That’s why we created this infographic. We wanted to present this important information to homeowners in a more visual way. We laid the main issues that affect roof lifespan: the kind of materials used (whether it’s wood, asphalt, metal or clay shingles) and how different climatic conditions also important the lifespan of a roof.

When choosing a colour for this infographic, we ultimately went with the orange as it was a create match for our brand and then white text, which didn’t clash with the overall design.

The end result is a simple, visually appealing infographic that leads the eye on a logical path from left to right and then down again. We felt that it made the information easier to digest for any potential readers.

All in all, we hope that homeowners will be able to have a bit of fun with this content and learn about all of the different issues impacting their roof. Because at the end of the day, all that we really want is a roof over our heads. And we are trying to keep it that way. That’s what D’angelo and Sons is all about.Source:


Progressive Web Apps: The Future of Mobile

There’s no denying that mobile is here to stay. Whilst the desktop was once the king of online interaction, power has shifted to mobile. Whether we’re using mobile apps or the mobile web – the vast majority of our online minutes are now spent on smartphones.

Apps undoubtedly lead the way when it comes to the optimum mobile user experience. A testament to that is the fact that 90 percent of consumer’s mobile time is spent in apps. With all that being said, there is a fallback of mobile apps – and that’s friction. That’s the effort and time spent finding, downloading and installing an app.

So what if there was a way to combine the UX benefits of a mobile app, with the frictionless nature of the mobile web?

I’ve got some great news for you. There actually is. It’s called the Progressive Web App – and experts think it might just be the next big thing.

Progressive Web Apps are mobile websites which look, feel and perform like a mobile app, but you don’t need to download them from the App Stores. That means a few things. They don’t take up storage space – they don’t use as much data, and you only need to click a link to use them.

You can even save a PWA to your home page, and access it as if it were a regular app. Awesome.

The infographic below delves a little deeper into what the PWA is, looking at some case studies and features that can give you a little more info.


This infographic is powered by AppInstitute.

Mind Numbing YouTube Facts, Figures and Statistics 2017

Since domain was first registered more than a decade ago, it has become one of the most used video sharing platforms on the planet.

Former PayPal employees Chad Hurley, Steven Chen and Jawed Karim founded YouTube in 2005 and only a year later their platform was one of the world’s fastest growing websites, surpassing MySpace with more than 100 million video views in the July of the same year.

It wasn’t long before YouTube was purchased by Google on November 13. 2006 and since then the world’s most popular video sharing platform has grown continuously.

In 2017, more than 500 hours of video content are being uploaded to YouTube each minute, and over 1.5 billion active users utilize it to share their memories, music they love, business ideas or anything else they feel strongly about.

The following infographics will present some of the most interesting YouTube facts and statistics that will enable you to understand better one of the most popular websites ever created.

The Wood Carving Tools & Technique

Since the earliest times, wood decoration has been a prominent art. The tendency of human nature has always been to adorn every article of ordinary use. The Humanity, from its first times, cut drawings or designs in each article of wood that is susceptible of size. This can be seen in the work of various peoples who preserve this tradition: the Indians of North America carve their hooks or the mouthpieces of the pipes, just as the Polynesians carve their oars.

Its applications are varied, although its main function is the ornament. It is used both at the architectural level and for the beautification of everyday objects.

Like all crafts, it has an artistic component, in which the carver-craftsman overturns his creative talent to draw from a few tables a work of art, and another component, technical and mechanical, that must be taken into account for the raw material Respond to the efforts of the carver and achieve the desired result.

Wood carving is one of the first techniques to come to light for woodworking. This has been used since ancient times which has adopted various applications. Nowadays it is generally used as ornamentation, where various decorative figures and objects are created. A work in size is perfect when the user perfectly mixes the technique of carving with the art. From this mixture emerge some impressive figures that were extracted directly from the wood. However, in order to ensure the best finish of these figures, the person must have at his disposal all the tools that will be used in the process, such as gouges and mallet, which are of great importance in the technique of wood carving. The carving is an easy and practical technique, although it takes a long time the finish is generally perfect, however, the finish will depend on the drawing and the wood used, as this greatly influences the aesthetics and the ornamentation of creation.

The drawing is a very important point since through this the user can appreciate what he is going to carve and can modify it before applying it to the wood. As for the wood what must be taken from it is the heartwood, which are the layers of dead sapwood. This must be completely dry and can not have sapwood or knots, this way will be perfect to carry out the carving works. The wood of size is chosen according to its quality. This must be very dry to be able to carve it. The use of defective or imperfect woods is not recommended, whether with cracks, knots, scratches, etc. The most recommended woods are those that have the straight veins since the fibers do not cause many inconveniences because they are always worked in the same direction of the veins so that the fibers do not break. As for size, the best way to start with the work is by making use of the geometric size. This technique is very easy since no molding or casting is required, but some pressure is required on the part of the user. If the person chooses to size with blades, he must use special blades that can be used with one hand. To perform the carving with these tools you must make a grid and start with the flat knife with which the first cuts will be made. This knife grips tightly and is inserted into the wood vertically. Then you must take the notch knife and loosen a small triangle of wood. All the carving with these tools is done with these two blades.

Surely all fans of wood, DIY and crafts will enjoy reading it and putting it into practice.

Materials and Woodworking tools required:

  • Knives
  • A preferably hard brush to remove the chips from the
  • A rectangle of Linden wood (class of wood), with measures
    of 40 cm by 30 cm and a thickness of 4.5 cm. The direction of the fiber will be
    marked in pencil on the wood.